{"id":3017,"date":"2015-12-30T21:28:58","date_gmt":"2015-12-30T21:28:58","guid":{"rendered":"https:\/\/modelo.io\/blog\/?p=3017"},"modified":"2017-07-06T18:27:00","modified_gmt":"2017-07-06T18:27:00","slug":"3d-visualization-technology-partner-of-design-miamis-pavilion-competition-winner","status":"publish","type":"post","link":"\/blog\/index.php\/2015\/12\/30\/3d-visualization-technology-partner-of-design-miamis-pavilion-competition-winner\/","title":{"rendered":"Design Miami\/ Winning Pavilion Team: UNBUILT"},"content":{"rendered":"
\n

Design Miami\/ Winning Pavilion Team: UNBUILT<\/h1>\n<\/header>\n
\n
\n
\n
\n
\n
\n
\n

We are proud to announce that Modelo is the official 3D visualization technology provider for the winning team of Design Miami’s pavilion competition. Congratulations to the UNBUILT team, a group of five talented Harvard GSD students pictured below with the pavilion. <\/strong><\/p>\n

\"\"<\/a><\/p>\n<\/div>\n<\/div>\n

\n
\n

Design Miami\/<\/a><\/strong> is the global forum for design that takes place annually in the welcoming, vibrant, and warm<\/em> Floridian city of Miami. The forum brings together designers, critics and collectors, among others who are interested in art, fashion, and architecture. Each year, Design Miami\/ commissions an architecture firm to design the entrance pavilion. But this year was a bit different. Instead of selecting a young professional firm for the commission, a group of university students competed for the honor. In a field of 32 competing Harvard Graduate School of Design<\/a> <\/strong>teams, the winning team pavilion entry is “UNBUILT”! The team is comprised of five MArch 1 students: Joanne Cheung, Yiliu Shen-Burke, Jenny Shen, Steven Meyer, and Doug Harsevoort (pictured above). This design competition provided the students with a real life example of the design build process and resulted in the participation from members throughout the GSD community, due to its collaborative nature.<\/p>\n

The UNBUILT team used pink foam to recreate 198 physical models from submissions from the GSD student body and implemented new 3D visualization technology from Modelo<\/a><\/strong> to enable easy digital access to every model through its website unbuilt.miami<\/a><\/strong>. The title of the pavilion signifies that the models, each with its own unique design merits will ultimately be limited to model form, going unconstructed at a larger scale. The pink foam gives the project a bit of a whimsical feel allowing the school to have free will and to not take themselves too seriously. Still, the project took months of hard work and coordination with dozens of designers, collaborators and departments. The GSD put together a preview of the process in the following video.<\/p>\n

Jenny Shen comments, \u201cIt\u2019s fun to make a model and send them [the creators] a photo and they see this funny pink version of something they\u2019ve worked on for a long time. It\u2019s very gratifying to work with such a huge number of the community.\u201d<\/p>\n

Aside from being representations of past designs from GSD students, faculty, and practitioners that never had the chance to be created the team felt that together these models represent something bigger: a reflection of the culture of the GSD, a learning institution for all. The team\u2019s idea was to be inclusive in its submission as opposed to picking one form and sticking to it on the site. <\/p>\n<\/div>\n<\/div>\n

\n
\n

\u201cIt was important for us to create this platform where you submit what you want to submit,\u201d Steven told us. This was the foundation of the UNBUILT design pavilion project.<\/p>\n

Visitors to the conference quickly learn that not everything from afar looks the same up close. From a distance, the pavilion might look like a pink field or cloud, but when you get up close you realize that every single particle has its own universe. The design had to function as a pavilion, which meant providing some amount of shade and an indication of entry way. Why pink foam? Foam takes up space and is malleable; the color pink mirrors the Miami culture and adds pop sensibility. The team\u2019s focus was on creating a story and involving many characters in that story. UNBUILT takes something familiar that makes sense and speaks to architecture, but also speaks to a wider audience. When visitors are inside the pavilion, it\u2019s experienced as an upside-down city; the words \u2018invisible city\u2019 were present from the very beginning for the team. The pavilion consists of a canopy of models, which provides shade and gathering space for visitors and a different perspective, since the sky is always the background for these pink 3D models.<\/p>\n

\u201cAll of these models are proposals for things that could be made but may never exist. When you\u2019re inside the pavilion, the hypothetical city mirrors the real city below. We like that duality,\u201d Joanne Cheung explains.<\/p>\n

The team hopes to create a dialogue of design and demonstrate how that plays into architecture and the consumers of architecture, more so than another version of the pavilion. Yiliu mentions, \u201cI would like to think as well that people realized our statement is more than just that the \u2018GSD makes a lot of models.\u2019 But that there\u2019s something deeper about the process of creating something without the intention necessarily of realizing it at full scale, but about understanding the process, understanding what you have to gain from the process.\u201d<\/p>\n<\/div>\n<\/div>\n

\n
\n
\n