Adding texture to your 3D models in Maya can take your designs to the next level, creating a more realistic and visually appealing result. Here's a step-by-step guide on how to add texture in Maya:

1. Select your Object: In the Maya interface, select the object to which you want to add texture. This could be a character, a building, or any other 3D model that you’re working on.

2. Open the Hypershade Editor: Go to the Window menu and select the Hypershade option. This will open the Hypershade Editor, which is where you'll create and manage the textures for your 3D model.

3. Create a New Material: In the Hypershade Editor, click on the Create button and select the type of material you want to use. Maya offers various options such as Lambert, Blinn, Phong, and more. Choose the material that best suits your design.

4. Adjust the Material Attributes: After creating the material, you can adjust its attributes such as color, specular, reflectivity, and other properties to achieve the desired texture for your 3D model.

5. Assign the Material to the Object: Once you've customized the material, you can simply drag and drop it onto the selected object in the Maya viewport. This will apply the texture to the object, allowing you to see the immediate results.

6. Add Texture Maps: To further enhance the realism of your texture, you can add texture maps such as diffuse, specular, normal, and displacement maps to the material. These maps will add depth and detail to the texture, making it more lifelike.

7. Adjust UV Mapping: If necessary, you can adjust the UV mapping of the 3D model to ensure that the texture aligns correctly with the geometry. Maya provides various tools for editing and manipulating UVs to achieve the desired look.

8. Preview and Refine: Once you've added the texture and made necessary adjustments, take time to preview the 3D model from different angles and lighting conditions. This will help you identify any areas that may need further refinement.

By following these steps, you can effectively add texture to your 3D models in Maya, creating more lifelike and visually stunning designs. Remember to experiment with different materials, attributes, and texture maps to achieve the desired result for your project.