In C programming, objects play a crucial role in organizing and managing data effectively. Unlike high-level languages like C++, C does not have built-in support for object-oriented programming. However, developers can still utilize data structures and encapsulation to create objects and achieve similar benefits. By using objects, developers can encapsulate data and functionality within a single entity, making the code more organized and easier to maintain. Additionally, objects promote reusability, as once a certain object is defined, it can be used multiple times in different parts of the program. This not only reduces code redundancy but also makes the codebase more maintainable and scalable. Overall, utilizing objects in C programming is essential for better code organization, encapsulation of data and functionality, and improved reusability.