Opening OBJ files in Revit can significantly enhance the 3D modeling and visualization capabilities of the software. While Revit doesn't have native support for OBJ files, there are several workarounds to import OBJ files into Revit effectively.

One of the most common methods is to use third-party software to convert the OBJ file into a compatible format for Revit, such as FBX or DWG. Once the OBJ file is converted, you can easily import it into Revit and use it as a reference for your 3D model.

Another approach is to utilize the 'Import CAD' feature in Revit, which allows you to bring in 3D geometry from various file formats including OBJ. To do this, you can select the 'Insert' tab, choose 'Import CAD', and then navigate to the location of the OBJ file on your computer. Revit will then prompt you to configure import settings, such as units and positioning, before importing the OBJ file into your project.

Additionally, there are plugins and add-ons available for Revit that provide direct support for importing OBJ files. These plugins streamline the process by allowing you to directly import OBJ files without the need for conversion or additional steps. Some of these plugins also offer advanced features for optimizing the imported OBJ geometry within Revit.

Once the OBJ file is successfully imported into Revit, you can leverage its 3D geometry for various purposes, such as creating conceptual massing, generating accurate site context, or visualizing detailed building components. The imported OBJ file can be further manipulated, combined with native Revit elements, and annotated to enhance the overall 3D model and presentation.

In conclusion, while Revit may not have native support for opening OBJ files, there are multiple approaches to seamlessly integrate OBJ files into your Revit projects. Whether through third-party conversion software, built-in import tools, or specialized plugins, you can leverage OBJ files to enrich your 3D modeling and visualization workflows in Revit.